Is Your B2B Marketing Missing Out? Maximize Social with Cisco Marketing Velocity

When you think of social media, you might picture viral TikTok dances or humorous memes on X. In the business realm, you might envision consumer brands seizing trends-or creating them. However, for B2B marketers, social media might not immediately stand out as a vital part of the marketing toolkit. Yet, overlooking it could mean missing significant opportunities.

In today’s marketing landscape, 83% of B2B buyers require 3-10 interactions before considering a brand reputable.¹ For marketers aiming to expand brand awareness or attract new customers on a budget, every touchpoint counts. With 85% of B2B purchasers being Millennials and Gen Xers, who are increasingly influenced by social media during their purchase journey,¹ social media has evolved from a “nice-to-have” to a “need-to-have” tool for building brand reputation.

Crafting a social media strategy, however, is no simple task—it requires curating content, scheduling posts, and analyzing channels. Experts suggest posting anywhere from once a week to multiple times daily, depending on the platform.² So, how can you effectively manage this volume?

Stream social content with Cisco Marketing Velocity

Enter Cisco Marketing Velocity (MV), an award-winning co-marketing platform available exclusively to our Cisco partners. MV offers a social stream feature, allowing you to connect your company’s and personal accounts to streams of Cisco-created social content that can be automatically published to your accounts.

MV acts as your social strategist, managing post volume through auto-publishing or giving you the option to approve and customize posts. You can tailor your focus by selecting specific topics, regions, and even languages. For more insights on this feature, check out our training resources.

Social media as demand generation in Cisco Marketing Velocity

Beyond building brand reputation, social media plays a critical role in demand generation— in fact, 54% of B2B marketers generate leads through social media platforms.³ It’s an essential tool during the upper funnel stages, where informative content can boost buyer awareness and interest.